TuneMoney.com was launched today on the 20 September 2007 in Sime Darby Convention Centre in Bukit Kiara by its founders and CEO Tengku Zafrul. It was officiated by Malaysia's second Minister of Finance.
 
This is the first phrase of the launch of Asia's First no Frills Financial Portal which will be followed by its prepaid credit card and unit trust in October and November respectively.
 
Its main product at the moment is insurance which you can customized to your own personal requirement.
 
For example (as mentioned by TuneMoney), if you have a house on top of the hill, you do not need flood protection. Its cost will be 30% lower than current market rates.
 
I think this will be an interesting product which will serve a group of people which normal insurance company do not consider eligible. I hope to see this service expand to other parts of this region.
 
We will be looking forward for the prepaid credit card which hopefully will be a boost to Malaysia's e-commerce among the current non consumers.